It Starts With the People

Jeff & Diane Cranor


Jeff and Diane Cranor are the proprietors and co-owners of Nottingham Cellars and Vasco Urbano Wine Company. Together with their son Collin, in 2009 Jeff and Diane began a new adventure and second career as vintners in the Livermore Valley. From its inception, Jeff and Diane were hands-on in establishing Nottingham Cellars as a premier winery producing world-class wines in the Livermore Valley. Jeff continues as director of wholesale sales for both brands and together, he and Diane are ambassadors for the Nottingham Cellars and Vasco Urbano brands representing the winery at industry and social events, outside pouring events and serving on various boards and committees to help promote the winery and the Livermore Valley. They can often be found in the tasting room on the weekends. Jeff and Diane are both recognized and respected figures in the Livermore Valley Wine Country. 

Collin Cranor

Head Winemaker

Collin Cranor cut his teeth in the wine industry in 2006, helping a small producer out as a hobby. It was here he gained basic knowledge of fermentation, the aging process, and a 30,000-foot view of the industry. In 2009 Cranor and his family opened Nottingham Cellars with Collin as the winemaker. Since its opening, Nottingham Cellars has grown substantially garnering many accolades and becoming a respectable name in the California Wine Industry. Collin spends his free time in the outdoors with his wife Sam and dog Ryder, snowboarding in the winter, and is celebrating the birth of his son March 2019.

Dave Doig


David Doig has been with Nottingham Cellars since 2010 in many capacities, now as COO. He began his working career as a GM in food service where he learned many aspects of business operations and customer service, and soon moved into the tech sector as Director of Operations for a small company in Concord. He had his own business for several years, and now very much enjoys working in the world of wine operations.

Craig Ploof

Director of Winemaking Operations

Craig Ploof officially joined the family as Director of Winemaking Operations early in 2018 and has already made a tremendous impact on bettering our program. Prior to joining our team, Craig spent 14 years at Steven Kent Winery originally part-time in the tasting room, but his passion and palate eventually landed him the Assistant Winemaker role in 2009. Craig’s strong organizational skills, great attitude, and dedication to the craft is paying dividends for the NC program as he has entrenched himself in the NC brand all across the board. The future looks extremely bright for Craig and for Nottingham with him as a part of our team.

Emma Ryan

Director of Hospitality

Emma Ryan began her journey in the wine industry with an internship at Nottingham Cellars in July 2017. After earning her degree in Business Administration with a Concentration in Wine Business from Sonoma State University, she joined the Nottingham Cellars team full time. As Director of Hospitality Emma oversees daily Tasting Room operations, focuses on building up the hospitality program and create enhanced experiences in the Tasting Room, as well as unique Special Events to cater to an ever-changing wine consumer market.

Jeremy Troupe-Masi

Brand Manager

Bay Area native Jeremy Troupe-Masi is a man of many talents. He attended the University of Wisconsin-Stout, a polytechnic school, where he graduated with a degree in Hospitality & Tourism. Upon returning home, he was able to land a gig working at the Bohemian Club in San Francisco for four years. He then went onto receive his Court of Master’s Sommelier Certification and started managing wine lists at some of the bay area’s most revered restaurants. Using his 10+ years of restaurant experience, he now represents Nottingham as our primary contact for our local restaurant partners; and also works with our winemaking and hospitality team to strengthen our brand and reach through digital media. Catch him on the TTG Podcast or cooking it up in the kitchen, he is here to provide a good time through his passion for food and wine.


2245 S. Vasco Road, Unit C
Livermore, CA 94550


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